The initial edition of Twitter Stories ("Tell us how you or someone else have used Twitter in an interesting way.") includes a tale you may remember from 2008 (Shelf Awareness, January 13, 2009), when a tanking economy and bad weather during the week before Christmas posed a serious threat to holiday sales for Roberta Dyer's Broadway Books, Portland, Ore.
Then her son in San Francisco, Aaron Durand, came to the rescue by tweeting: "If you're in Portland do me a favor??? Buy a book at Broadway Books. No wait, buy 3 of em. I'll buy you a burrito the next time I'm in town."
The response was overwhelming. "It really happened overnight," Dyer said. "That was almost three years ago, and every single year since we've done better. And I think it started with that one little tweet."
