The Curious George Store is returning to Harvard Square in Cambridge, Mass., on April 28, according to several reports. The original store closed last June; this Curious George is owned by Adam and Jamie Hirsch, who the Boston Herald described as entrepreneurs.
The store will have fewer books than its predecessor. Adam Hirsch told the Herald, "Rather than have it be 85%-95% books, we'll have more balance. There'll be T-shirts, bibs, blankets, onesies, with Curious George or our new logo on them."
The Hirsches are opening the store in the same location as the old Curious George store and have gutted and are rebuilding the space. The old Curious George was owned by Hillel Stavis and Donna Friedman, who had also owned WordsWorth.
