HarperCollins Integrates Sales, Marketing, Analysis; Five Let Go

Effective next month, HarperCollins is integrating marketing, sales and analysis better to "analyze complex sales data efficiently, to price our books intelligently and to understand market dynamics correctly," as president of sales Josh Marwell said in a memo to staff. At the same time, some sales managers are being let go to create a more "streamlined and flatter sales management team as we assess the radically changing book industry landscape."

A key change is the move of Frank Albanese to the sales department as senior v-p, market insight and sales operations, a newly created position, in which he will help the company "make sense of consumer behavior both digital and print, providing insight into sales and market trends, as well as take on the overall direction of day-to-day sales operations."

Dan Lubart continues as senior v-p, sales analytics and pricing, and he and Albanese now report to Marwell.

Among other changes:
Doug Jones has become senior v-p, group sales director for general books, an expanded role.
Mary Beth Thomas becomes v-p, deputy director of sales, with field force, telesales and adult national retail accounts reporting to her.
Kerry Moynagh becomes v-p, deputy director of sales, with children's national retail accounts and children's merch reps reporting to her.
June Geiger is now director of the customer service department.

Among the sales department retirements and departures: Jeff Rogart, v-p, director of distributor sales, is retiring, while Ken Berger; Mike Brennan, senior v-p of sales administration; Mark Hillesheim, v-p, national accounts, backlist sales and operations; Kathy Smith, senior v-p of sales administration; and Jeanette Zwart, v-p of sales, are leaving the company. In addition, Dan Holod, v-p of customer service, and Gail Kunda, director of customer service, are retiring.

 

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