In an effort to whip up interest in its new book 50 Ways to Play: BDSM for Nice People by Debra and Don Macleod, Tarcher/Penguin is including some 450 packages of rope (bought at Home Depot) in promotions for booksellers and media.
Publisher and v-p Joel Fotinos said it's no surprise the imprint is seizing the initiative in this realm: Tarcher has "a long history of publishing books on the topic of sexuality. With Fifty Shades of Grey catapulting the subjects of sexuality and BDSM into the mainstream, it was natural for Tarcher to publish a book that would answer the next big question those readers would be asking themselves: 'How do I get started?' Fortunately, we had the perfect title in mind and expert authors who could make this come together in a matter of weeks rather than months."
50 Ways to Play offers "50 edgy and erotic ways to spice up bedroom activities, covering everything from Japanese rope bondage to 'the softer, soapier side of BDSM.' " Previous books by the Macleods, who are husband and wife and apparently well acquainted, include Lube Jobs: A Woman's Guide to Great Maintenance Sex and Lip Service: A His and Hers Guide to the Art of Oral Sex and Seduction.
