As a temporary antidote to what has been "a tough year" for the Corner Bookshop, Yuma, Ariz., the sales floor "buzzed with customers" last Thursday, thanks to a cash mob organized by the Arizona Western College Small Business Development Center, the Yuma Sun reported.
Owners Jean Chism and her daughter, Susan Chism Richards (left, in photo), appreciated the community's show of support. "This is one of the greatest things," said Richards. "We feel blessed, we really do. Every little bit helps.... This has been the worst year in the last five years."
Richards saw future promise for the cash mob concept: "Even those don't make it today now know we're here. In the next few weeks I get the feeling we'll be seeing people who didn't know we were here before."
Photo by Mara Knaub/Yuma Sun