The in-store section signs designer Patrik Svensson created for Jashanmal, a chain of bookstores in the United Arab Emirates, are "awesome," the Huffington Post noted, adding that the art "is surprising and beautifully detailed (the man climbing the ladder of reference books for the 'reference section,' the hero inside the dragon's eye in the 'fantasy & sci-fi,' the carrot in the whisk for 'cooking')."
