Kathryn Gordon has joined the William Morrow marketing department as director of brand development, a new position, where she will be responsible for expanding awareness of the imprint's authors and helping to create and oversee marketing strategies, with a focus on brand messaging, fan and reader engagement and social media. She will coordinate with publicity and marketing, work closely with authors and will pursue outside co-branded marketing partnerships.
Gordon has more than 20 years of experience in marketing and publishing, most recently as the founder of the Book Hook, a firm that specialized in creating brand identity and increasing brand awareness via social media, design and marketing. Before that, she was director of author marketing at iUniverse and earlier was editorial director of Simon & Schuster Online.