Brazilians are not waiting idly for Amazon to launch a Kindle Store there later this year. The Digital Reader reported that digital blog Revolucao eBook ran a series of posts recently on the state of the Portuguese language e-book market in Brazil and its "explosive growth" during the past six months, when "the number of available titles grew from 11,000 to 16,000.... Amazon is still lagging behind the general Portuguese language e-book market. They reportedly only offer 6,000 e-books in Portuguese in Brazil, and about 1,200 are public domain titles."
While local e-bookstores may not like it, "the true ignition of the Portuguese language e-book market will likely require Amazon and the media spectacle which will happen around the new Kindle Store," the Digital Reader observed. "As of spring 2012, 70% or more of Brazilians don't know what an e-book is nor what you'd do with it. After the Kindle Store launches in Brazil, I would expect that number to invert."
