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| Don Watson, manager of Books Inc., Opera Plaza, San Francisco, with Jessica Donaghy, features editor of Goodreads. | |
The pilot program under which Goodreads is partnering with the American Booksellers Association and the Northern California Independent Booksellers Association to promote the winning books in this year's Goodreads Choice Awards began yesterday in 27 stores in Northern California.
The stores have displays featuring Goodreads posters and shelf-talkers, and customers can enter sweepstakes to win 20 books from their to-read shelf on Goodreads.
Goodreads is e-mailing members living near the stores about the books and contest to encourage them to visit the stores. Entries can be made only at the stores, not online.