Sign of the times. The University Bookstore, owned by the University of Wyoming in Laramie, is being renamed the University Store.
Store manager Misty Eaton said, "Our goals for the rebranding were simple. First, we are much more than a bookstore and wanted our name to accurately reflect the broad range of services and products we make available on a daily basis. Second, we are proud to be part of UW and felt there was an opportunity to further UW's brand with a revision to our logo."