Citing a textbook publishing business "in transition, with disruptive new models for pricing, used book sales, rentals, and many other factors creating new opportunities and demanding rapid adjustments," Westview Press is reorganizing, said Bill Newlin, Avalon Group publisher.
In the press's offices in Boulder, Colo., publisher Cathleen Tetro will lead "an expanded marketing effort to develop new tools and strategies for online marketing and sales." She will also work closely with Avalon associate publisher Donna Galassi and marketing technology director Sarah Juckniess on a range of cross-imprint initiatives including metadata management, digital file distribution, and web development.
As part of the changes in marketing, effective August 14, Renee Legatt is joining Westview as associate sales and marketing director. She has been a senior digital solutions specialist at Wiley and earlier was an accounts manager for WileyPlus. Before that, she held editorial and marketing positions at Rowman and Littlefield.
Victoria Henson is being promoted to sales and marketing manager with the task of developing strategies for course adoption.
In the editorial department in Berkeley, Calif., acquisitions director Grace Fujimoto will now be responsible for managing the Westview acquisitions program in addition to Avalon Travel. She joined Avalon as an editor in 2000 and has managed Avalon's acquisitions department since 2006. She earlier worked for textbook publisher Brooks/Cole, now an imprint of Cengage.
Associate editorial director Toby Wahl, senior acquisitions editor Leanne Silverman and editorial assistant Brooke Smith are leaving Westview.