Phoenix Books, San Francisco, for Sale

Phoenix Books, San Francisco, Calif., is for sale. Owner Kate Rosenberger, who owns three other bookstores in San Francisco--Dog Eared Books, Red Hill Books and Alley Cat--described the 1,500-square-foot store as "a Noe Valley cultural institution for nearly 30 years." The store stocks new, used and remaindered books, with a strong emphasis on children's titles and recent releases, along with cards and stationery, much of it created by local artisans. The store also hosts book clubs, reading series and a kids' story hour.

Located across from Whole Foods on the busiest stretch of 24th Street, Phoenix Books has a loyal following in the community, Rosenberger said. "We know a lot of our customers by name. They come to Phoenix Books not just to buy books, but to talk about them with their friends and neighbors."

The store is located in a classic San Francisco Victorian building and includes a full-size basement and the use of a large backyard.

Phoenix Books has four experienced, knowledgeable, and enthusiastic employees. "I only hire bibliophiles," Rosenberger said. "They must be real readers who appreciate both good writing and the book as a physical object. One of the reasons we've been able to thrive in the digital age is that we don't recommend books based on an algorithm like the online stores, but offer personalized customer service. The human element is key."

Rosenberger hopes to find a new owner who shares her "passion for good books and her love of Noe Valley." For more information, contact Rosenberger at

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