Jill Stefanovich and Jenesse Evertson, co-owners of bbgb tales for kids, Richmond, Va., purchased the former Narnia Children's Books in 2010 and renamed it, but they told the Times-Dispatch the name means "something different to each owner and often to each customer."
"For Jenesse, it means 'bring back great books,' and for me it means 'buy a book, give a book,' " Stefanovich said. "But we've also heard kids say it means 'boy books, girl books.' "
Evertson is in charge of building the store's collection, while Stefanovich runs the day-to-day operations. "What's really important for us is that our bookshop is different. This collection is not the same as anywhere else, and it changes seasonally to get what's new and fresh, or what's old and overlooked. We can't be the library, nor do we want to be," Stefanovich said, adding: "We will find the 'just right' book. That's something a big-box store or Amazon can't do."
