IndieReader, the consumer guide to self-published books and their authors, has launched IndieReader In-Store (IRIS), which helps self-published authors to get their titles on Edelweiss. The cost to indie authors is $399 per title and includes an IndieReader book review that will accompany the title in the Edelweiss database. The fee also includes entry in the Edelweiss Digital Review Copy (DRC) module. Similar in function to NetGalley, this is a secure, controlled way for authors to share their DRCs with reviewers, bloggers, librarians, media, booksellers, wholesalers, etc. Additional services, including various forms of bookstore outreach, are available for additional fees.
Amy Edelman, founder of IndieReader, commented: "One of the biggest challenges indie authors face is getting their books into bricks-and-mortar stores. It took Edelweiss--and the growing interest among book buyers to carry self-published titles in their stores--to help solve the problem."
She added: "The recent issue of self-pubbed e-books being pulled off virtual shelves only highlights the need for self-published authors to make sure their titles are in more than one basket. And while there is no guarantee that all books will be bought by all stores, this at least puts indie titles and other pertinent information under one trusted brand name in front of interested retailers. And that's a helluva lot closer than they have been before."
John Rubin, CEO of Above the Treeline, which created Edelweiss, said, "It's great to have a way for indie authors to get their titles on to Edelweiss for professional readers to find. With our new 'Community' feature, booksellers and librarians can also now share lists of their favorite indie titles with their peers--which could be a great way for these professionals to share indie author success stories."
