Reader's Digest Children's Publishing, which publishes interactive books for children, has changed its name to Studio Fun International. The company also has a new logo and new website.
"We are growing, diversifying, and reaching out to new audiences," publisher and managing director Neil Wertheimer said. "We feel it is the right time to refresh our name and look in a way that best represents our current and future direction."
Many Studio Fun International products are based on such major children's brands as Disney, Nickelodeon, Sesame Street, Mattel, DC Comics, Hasbro and Hit Entertainment. In addition, the business creates interactive books and products under its own imprint in the children's activity, learning, storybook and toy categories.
Studio Fun International had the Reader's Digest Children's Publishing name for 15 years. Before that, the business was known as Joshua Morris Publishing, which started in 1983 as a partnership between publishing veterans Michael Morris and Joshua Gaspero.