HarperCollins is changing the name of It Books, its popular culture imprint, to Dey Street Books, and launching in fall 2014 with titles by Alan Cumming, Gene Simmons, Neil Strauss and Amy Poehler, among others.
Dey Street Books is named after one of the streets where HarperCollins's new offices will be when it moves this spring from Midtown to Lower Manhattan, at the corner of Broadway and Dey.
"While It Books has developed a terrific track record with publishing national bestsellers in the pop culture space, our goal with Dey Street Books is to broaden our program without losing our core area of focus," said Lynn Grady, senior v-p and publisher of Dey Street Books. "Our list will be defined by books from authors who provoke, inspire, educate, or entertain." Dey Street will publish nonfiction titles, including memoir, music, narrative nonfiction and self-help.
Founded in 2009, It Books has published books by Justin Halpern, Regis Philbin, Steven Adler, Susan Lucci and many more. Forthcoming titles include Unbreak My Heart by Toni Braxton, President Me by Adam Carolla, 10% Happier by Dan Harris, Dirty Daddy by Bob Saget and Love Sex Again by Dr. Lauren Streicher. All books published by It Books will eventually become Dey Street Books titles.
