Over the past 40 years, the DK style has been especially popular with young readers. The most striking example: in 1988, DK launched its Eyewitness series for kids--and has since sold 81 million copies of 150 Eyewitness titles in 50 countries and 35 languages.
In 1997, DK teamed up with the Star Wars franchise, which led to a great expansion of DK children's books with titles like the bestselling Star Wars: The Visual Dictionary and Star Wars: Incredible Cross-sections. In another major licensing deal, in 2009, DK began publishing LEGO books (the billionth LEGO brick was released in a 2012 title). DK has even worked with the two franchises simultaneously, producing LEGO Star Wars (an updated and expanded version of LEGO Star Wars: The Visual Dictionary came out in May).
DK also works with other entertainment properties, including Marvel, Disney and DC Comics. BradyGames, a DK imprint created in 1993, publishes between 90 and 100 video game strategy guides every year. And DK caters to the very young (ages three and under), with series like Touch and Feel and Sophie la girafe.
Current and future projects include a range of titles for the young adult market, including Do You Know Who You Are?, Heads Up Psychology, Heads Up Philosophy and The Fashion Book; many novelty and interactive print formats for children; and projects based on the continuing close relationships with LEGO and Disney.
