HarperOne has launched HarperElixir, a new line of books dedicated to the body, mind, spirit category. HarperElixir will be run by Claudia Boutote, HarperOne senior v-p, associate publisher, with Libby Edelson, who was most recently at Ecco, joining the publisher as senior editor.
The first books from HarperElixer will be published in the fall of 2015, including a new book by Don Miguel Ruiz (The Four Agreements) as the lead title, along with works by Carol Pearson (The Hero Within) and Arielle Ford (The Soulmate Secret).
"Forming Elixir is an effort to zero in on a distinct category that has long been one of the cornerstones of our business. Body, Mind, Spirit books have been and continue to be a growing area in the U.S. and overseas, and we feel it is time to sharpen our focus," said Mark Tauber, senior v-p & publisher of HarperOne. "Claudia's publishing experience and talent, as well as her personal passion for this category made her the natural choice to lead the line."
Boutote noted that HarperElixir "is a natural extension for HarperOne. In the past few years, we have watched a new and growing audience, inclusive of gender and generation, turning again to these topics for answers. HarperElixir will be a curated list of books, selected with purpose and intent, for these seekers. We believe our rich history gives us a competitive advantage to attract top and emerging talent as well as strength with partners, agents, retailers and readers to create excitement in the marketplace. With this strong focus, drawing on the equity of our roots, we see HarperElixir as an exciting opportunity to develop content and brands that are on-trend."
