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| Colin Shields | |
Colin Shields has been promoted to the newly created position of v-p, director of global digital and online sales, at Simon & Schuster. Since 2011, he has been responsible for all digital sales in the U.S. for the company.
In an announcement to staff about the appointment, president and CEO Carolyn Reidy said that during the last several years, "the global e-book market has expanded dramatically, with our major international accounts and local online retailers establishing or starting up in every English and foreign language market. With this expansion it has become apparent that, just as Simon & Schuster has adopted a global approach to e-book policy and business development, we can profitably apply the same principle to our selling and marketing efforts."
Shields will, she continued, "implement best practices in e-book selling, marketing and promotion at our accounts worldwide, while at the same time being mindful of the needs and sensibilities of local markets and accounts. He will work closely with our sales directors and digital sales staff in the United Kingdom, Canada, Australia and India and with the international sales team to assure that our strategies around the world are consistent and to communicate critical information that can maximize our international selling opportunities, whether systemically or for individual titles."
Shields reports to Michael Selleck.