The Bookworm of Edwards, Edwards, Colo., has launched the Wiggle Worms story time channel on YouTube, featuring children's director Franny Gustafson reading picture books aloud. Bookselling This Week noted that "young viewers are encouraged to sing, clap and read along with Gustafson, bringing into homes at any time of day the excitement of the weekly story time that the Bookworm hosts in-store each Monday."
"A few story time attendees mentioned to me that it would be great if we put story time on television or online," said Gustafson. "The idea stuck with me. How cool would it be to have a book-related program that was short, educational, and fun for families to watch? Sort of like a modern Reading Rainbow!"