TriAltea USA, a subsidiary of Grupo Adi, Barcelona, Spain, that sells English, Spanish and Portuguese educational material, including the bestselling ESL series Inglés en 100 Días and Spanish in 100 Days, is launching American Book Group.
American Book Group will offer international content in Spanish and English to book buyers throughout the U.S., Puerto Rico, Canada, Mexico, the Dominican Republic and Central America. Its goal is to become a leading source for educational and general interest publications for school and public libraries, online and bricks-and-mortar bookstores, wholesalers and other consumers on a corporate-sales basis. Already American Book Group has incorporated titles from Grupo Planeta's series Booket, from EdActiva and from other U.S. and Latin American imprints to its catalogue.
American Book Group has hired as sales director Ernesto Martinez, a former buyer at Borders Group and former national sales manager at Giron Books. Martinez has experience and knowledge of the publishing industry in the U.S. and Latin America.
TriAltea business development director Susan Cunningham commented: "This is a pivotal moment for us. We will be able to combine an unparalleled offering with great vision for the acquisition of Spanish bestsellers, and an emphasis on service. More than ever, booksellers are extremely efficient when it comes to how they invest their money on their book orders. Our team combines more than two decades of experience selecting hot titles, and we want to share this expertise and service with our clients in order to boost their sales."