On Independent Bookstore Day, HarperCollins is teaming up with ride-share company Lyft to bring readers directly to participating bookstores in San Francisco, Seattle and Chicago. Anyone requesting a ride through the Lyft app on their phone to one of more than 40 participating stores in those cities will receive a free goodie bag upon arriving at their destination. The goodie bags contain a HarperCollins galley, book-related items from the publisher such as posters, temporary tattoos, stickers and a notepad, a Lyft cuddlestache and more.
"What's better than a day spent browsing the staff picks at your local bookstore?" asked Angela Tribelli, chief marketing officer for HarperCollins. "We are thrilled to be partnering with Lyft to support independent bookstores across the country--and to be rewarding their loyal customers. This initiative will help draw attention to Independent Bookstore Day and to indie bookstores nationwide."
