Houghton Mifflin Harcourt has acquired some e-book and technology assets of MeeGenius, an e-book subscription service for children up to age eight, as part of what the company described as its "ongoing strategic focus on the direct-to-consumer market."
"MeeGenius provides a combination of beloved children's stories and interactive tools that support literacy development and give families a smart array of digital books in one comprehensive offering," said C.J. Kettler, HMH executive v-p and chief of consumer brands and strategy, adding that the company "continues to expand its portfolio of digital consumer products, the incorporation of these MeeGenius assets further strengthens our content offerings beyond the classroom."
