In partnership with W.H. Smith, art book publisher Taschen has opened a "concept space" at the Oxford Street Selfridges department store in London. The Bookseller reported that "the visually striking area" is part of Smith's concession space and celebrates publisher's 35th anniversary.
"The full branded space features the new Taschen brand identity, our bookworms designed by London based agency Graphic Thought Facility, and is now a focal point for the books both big and small," said a Taschen spokesperson. "With plans for future events to take place in the store, this is great opportunity for people visiting the Selfridges store to see Taschen's luxury product."
Taschen has about a dozen stores in the U.S. and Europe, including New York, Beverly Hills and Hollywood.