Earlier this month, Read Between the Lynes in Woodstock, Ill., launched an Indiegogo campaign to help finance its move to a new, larger location. The 10-year-old indie, which has moved out of its previous location and is taking a brief hiatus, is asking for $65,000. With 21 days to go, owner Arlene Lynes and her staff have raised more than $14,000. Lynes takes possession of the new space on October 1, with a soft opening tentatively planned for October 17 and a grand opening October 24.
Read Between the Lynes will be moving "87 steps down the street" into a historic Woodstock storefront with 2,500 square feet. The additional space--the previous location was 1,800 square feet--will allow Read Between the Lynes to expand not only its book inventory but also its cafe and food offerings, as well as sidelines and gifts. In particular, the store has "major expansions" planned for both the children's and young adult departments.
Campaign backers can choose from a variety of reward offerings, including tote bags, mugs and T-shirts with the store's "Step into a Book Movement" logo. Backers who donate larger sums can receive a lifetime membership to the store's 10%-off rewards club, free drip coffee for a year and a personalized "book club in a box."