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In partnership with Top Partners Co., Chronicle Books has opened a micro-store in Tokyo modeled after the company's three bookstores in San Francisco. The store, Chronicle Books Daikanyama, is in the fashionable Daikanyama district of Tokyo in the Shibuya ward, a tree-lined neighborhood known for its cafes and independent boutiques.
Last year Chronicle formed a partnership with Top Partners called Chronicle Books Japan Co. Top Partners is a subsidiary of Culture Convenience Club, which owns the Japanese bookstore chain Tsutoya. Chronicle also has branded kiosks in several Tsutoya stores, which are sleek, modern superstores that sell books, music, videos and other products.
The Tokyo store offers books in English and Japanese and features titles from Chronicle and its distribution partners, who include Princeton Architectural Press and Galison, as well as stationery and gifts. There is a children's corner and gift wrapping service. The store will also host workshops and events related to Chronicle Books.
Jack Jensen, president of Chronicle Books, said, "The opening of our first branded boutique represents an exciting opportunity for Chronicle Books. It's a chance for us to establish a direct relationship with Japanese customers and build loyalty for our brand in this important market."