Steven Pace New Director of Trade Sales at Norton

Steven Pace

Effective January 2, Steven Pace, who has been sales director at Workman Publishing since 2004, is joining W.W. Norton as director of trade sales. He follows William F. Rusin, who joined Norton in 1971, has headed trade sales since 1980 and is now retiring.

Brendan Curry, v-p, trade sales and marketing, at Norton, commented: "There are few people who could step smoothly into the shoes of the exceptional Bill Rusin, but Steven Pace is superbly qualified to do so. With his background in all aspects of book sales at firms both large and small, his outstanding reputation for management and leadership, and his sterling relationships with independent, chain, specialty, and online booksellers, he is one of the most highly respected people in the industry. Importantly, he understands the independent, employee-owned spirit and practice of our operation and will move us forward seamlessly."

Pace began his career in 1988 as a bookseller at Chapter Two Bookstore in Charleston, S.C., then moved to Random House in 1994 as a regional field sales rep and eventually became trade sales director overseeing field sales groups selling adult lines in North America. In 2002, he moved to Baker & Taylor as v-p and sales director, managing the company's sales into retail accounts. Since 2004, he has been sales director at Workman, where he has overseen trade sales and managed a range of accounts for Workman and its publishers.

"I could not be more excited to join Norton, because the house exemplifies many of the best experiences I have enjoyed over the course of my career," Pace said. "The chance to work in an independent setting with a group of smart, well-read, and highly motivated colleagues on a diverse list of books of literary significance, and the value placed on each and every bookselling relationship, presents irresistible opportunities."

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