Hachette Livre, parent company of the Hachette Book Group, has acquired a majority stake in Brainbow Ltd., the mobile app company with headquarters in London. Brainbow was founded in 2012; two years later, it launched the self-improvement app Peak, a subscription-based service designed to entertain while helping users exercise their cognitive skills. Peak has been downloaded more than 15 million times around the world.
Arnaud Nourry, chairman and CEO of Hachette Livre, said: "After Hachette U.K. acquired Neon Play in June 2016, the acquisition of Brainbow is another step in Hachette Livre's mobile strategy. The co-founders are talented experts who will bring new skills to Hachette Livre. We are delighted to welcome them into the group."
Brainbow co-founders, Itamar Lesuisse, Sagi Shorrer, Gerald Goldstein and Xavier Louis, said they "look forward to leveraging synergies with Hachette Livre around global distribution and contents."