AAP Sales: Down 11.7% in July

In July, total net book sales in the U.S. fell 11.7%, to $1.9 billion, compared to the same period in 2016, representing sales of 1,204 publishers and distributed clients as reported to the Association of American Publishers. For the first seven months of the year, total net book sales were up slightly, 0.2%, to $7.05 billion. 

In July, major trade categories were all down substantially, including adult paperbacks, off 8.8%; adult hardcovers, 10.4%; mass market, 26.3%; and children's/YA hardcovers, 61.1%. Total e-book sales fell 8.6%.

Sales by category in July compared to July 2016:


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