Amazon on Stores in Germany: 'Question of When'

Ralf Kleber, head of Amazon in Germany, has become more definitive about opening bricks-and-mortar stores in Germany. Yesterday he told the Morgenpost, "It's not a question of whether, it's a question of when." But he didn't mention a possible opening date or specify whether these would be Amazon Books book and electronics stores, grocery stores or another type of retail operation.

"Customers love variety online and in traditional retail," he added. "The latter still represents 90% to 95% of revenue. And we will never exclude what the customer wants."

Two years ago, Kleber said that the company wasn't "ruling out" opening bricks-and-mortar stores in Germany and said Berlin would be "a top candidate" for an Amazon store.

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