'Bringing the Human Element into Promotions' for Indies

"To us, great social media tells a good story. The goal is to reach your followers with organic content that means something to them, and we hope to do that by telling stories.... We're really passionate about bringing the human element into promotions. We envision doing something fairly similar to what Humans of New York does--taking a photo of the person and then telling a snippet of their story. We think that could be really powerful in putting a human face to these indie bookstores that are making such a difference in their communities."

--Mary Cate Stevenson, who, with Noah Nofz, runs Two Cats Communications, a digital media marketing company that is ABA's new part-time social media coordinator
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