NBN to Distribute Four Bottom Line Titles

Bottom Line Inc., which publishes print and digital newsletters and about six books a year via direct marketing, is testing retail distribution of four of its books in partnership with National Book Network.

The paperback books, adapted from hardcover direct mail titles, are Bottom Line's Guide to Erasing Diabetes, Bottom Line's Guide to Brain-Building Secrets, Bottom Line's Guide to Healthy Foods and Bottom Line's Guide to Healthy Aging.

Sarah Hiner, CEO of Bottom Line, said: "The four bestselling books we will be offering to retailers are titles that we have successfully sold via direct marketing to our customer base of over two million, so we have a very good idea of what subjects people are interested in." She added that the deal with NBN "gives us the opportunity to test the national retail market with many major retailers in the United States."

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