Effective in January with the fall/winter 2018 season, Heyday will be sold and distributed to the trade by Publishers Group West.
Founded in 1974 by Malcolm Margolin, Heyday, Berkeley, Calif., focuses on history, social justice, nature, and the indigenous peoples of California. It releases about 25 books a year and has an active backlist of about 250 titles. Among its notable books are The California Field Atlas by Obi Kaufmann, The Laws Guide to Nature Drawing and Journaling by John Muir Laws, Fred Korematsu Speaks Up by Laura Atkins and Stan Yogi, Ransoming Pagan Babies: The Selected Writings of Warren Hinckle, and California Fights Back: The Golden State in the Age of Trump by Peter Schrag.
Heyday publisher and executive director Steve Wasserman commented: "In California, the local went global years ago and, with PGW as partner, we believe we can expand the circle of Heyday's readers."
PGW v-p of business development Kevin Votel added that while Heyday has "had a regional focus historically, their editorial direction is expanding to include titles with greater national reach, and PGW is very well positioned to facilitate their plans for growth."