Simon & Schuster has set up a new structure for some of its sales channels that has led to some additions and promotions, including the promotion of indie bookstore champion Wendy Sheanin into a new position in the sales division. In announcing the changes, senior v-p, sales, Gary Urda wrote that the moves "address the demands and capitalize on the opportunities of today's ever-changing marketplace" and aim to make the sales division "optimally organized to serve our accounts and their customers, our readers."
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| Wendy Sheanin | |
The changes include:
Wendy Sheanin, v-p, director of marketing, adult trade group, is joining the sales division as v-p, independent retail sales, a newly created position. She will be responsible for managing the field sales, telemarketing and telesales organizations that service independent bookstores.
Urda noted: "With the growth and resurgence of the independent bookstore marketplace, Wendy's years of experience and expertise in marketing to this channel, her passionate advocacy for our books and her intimate knowledge and understanding of this account base will allow us to deepen our already strong relationships with these important taste makers."
Tracy Nelson continues as director of independent retail sales and reports to Sheanin.
Paula Amendolara has been promoted to v-p, director of national accounts. In addition to Barnes & Noble and AWBC/Books-A-Million, she will now be responsible for sales to mass market retailers, including Costco, Sam's Club, BJ's, Target, Walmart and airports, as well as the distributors that service them, including Readerlink, Baker & Taylor and Ingram.
Nicole Vines Verlin has joined the company as v-p, special sales. She was formerly director, special sales, mass market and export sales at Sterling Publishing and earlier worked in special sales at HarperCollins and Macmillan.
Eileen Gentillo has been promoted to v-p, director of sales operations.
Jisoo Leones has been promoted to manager, sales operations and client publisher services.
Andrés Feliciano has been promoted to coordinator, client publisher services.
Lis Kingren-Hawkins has been named sales operations coordinator. She was formerly in children's sales.


