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| Rose George | |
To encourage the public to donate blood, Granta is partnering with about 20 U.K. bookshops, the National Health Service and Rose George, author of Nine Pints: A Journey Through the Mysterious, Miraculous World of Blood, on the Share a Pint campaign, which "aims to encourage curiosity about the potent liquid that gives us all life, and raise awareness of the importance of becoming a donor."
Participating bookshops "will create a #ShareAPint display to give their customers the facts about blood, and information on how to donate blood locally," the Bookseller reported.
"We are delighted to be involved with this campaign. Members of our family are here today because of blood transfusion," said Joanne Sims, co-owner of Books on the Hill bookshop in Clevedon.