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| B&N's current Daytona store | |
Barnes & Noble is relocating its store in Daytona Beach, Fla., a year and a half after local elementary school students persuaded the company's then CEO Demos Parneros to renew the lease on a location that had been marked for closure. The News-Journal reported that B&N will close its longtime store at 1900 W. International Speedway Blvd. April 16 and reopen the next morning at Tomoka Town Centeras as one of the chain's smaller, 15,000-square-foot retail footprint "prototype" stores .
"We are excited to be opening one of our new prototype stores in the Daytona Beach community," said B&N spokeswoman Mary Ellen Keating, adding that the new space "will feature exciting new offerings that we will announce closer to the opening."
Keating added that "many of our booksellers at the existing location... are making the move to the new location... and we are also actively seeking new employees."
Tomoka Town Center developer Jeff Preston of North American Development Group said B&N "will be a great draw. They have a great local following that pushed hard for them to locate in our project."