Another beneficiary of the love shown independent bookstores on Prime Day this Monday (and Tuesday) was Libro.fm, which had the highest number of membership signups in a two-day period in the history of the company, as well as a 400% increase in traffic to its website.
On social media, booksellers, authors, and indie bookstore supporters extolled Libro.fm as a way to support local bookstores. For example, on Twitter, Washington Nationals player and indie bookstore supporter Sean Doolittle encouraged his 96,000 followers to shop online through IndieBound and Libro.fm. And author Dr. Chanda Prescod-Weinstein called it "a GREAT day to switch providers for your book needs! Shop your local indie! You can shop local audiobook through libro.fm."
Libro.fm CEO Mark Pearson said, "This year we used Prime Day to tell a story about the audiobook curation and community offered through local bookstores. As a result, we had a record number of customers switch from Amazon's Audible to a local bookstore. It was a surprise that the biggest two-day sales stretch in our history occurred on Amazon's biggest day, even surpassing sales of our own Independent Bookstore Day. We can't wait for Prime Day 2020."