Hearst Magazines has launched two book imprints: Hearst Home, which will publish illustrated lifestyle books inspired by the company's large range of products, and Hearst Home Kids, which will publish children's books. Beginning in March, both imprints will be sold and distributed by Penguin Random House Publisher Services across all sales channels worldwide.
The imprints, led by Hearst Books v-p and publisher Jacqueline Deval, will include cookbooks, diet, nutrition, health & wellness, decorating, pop culture and self-help books. The first three titles from Hearst Home, which will release 12 books in 2020, are Healthy Keto: Prevention Healing Kitchen, 75+ Plant-Based, Low-Carb, High-Fat Recipes (March); Food Network Magazine: The Big, Fun Kids Cookbook: 150+ Recipes for Young Chefs (April); and Sugar Shock: The Hidden Sugar in Your Food, Its Dramatic Impact on Your Health, 100+ Smart Swaps to Cut Back (May).
Hearst Books, a division of Hearst Magazines, has released many books through licensed partnerships with outside publishers. Such titles include Delish Eat Like Every Day's the Weekend (Houghton Mifflin H), Food Can Fix It by Dr. Mehmet Oz (Scribner) and What I Know for Sure by Oprah Winfrey (Flatiron). The division also publishes Hearst Specials bookazines and offers custom-publishing services for key clients. At one time, Hearst Books owned William Morrow and Avon Books, which it sold to HarperCollins in 1999.
Hearst Magazines include Elle, Cosmopolitan, Marie Claire, Seventeen, Woman's Day, Esquire, Town & Country, O, The Oprah Magazine, Good Housekeeping, Harper's Bazaar, Redbook, HGTV Magazine, House Beautiful, Country Living, Prevention, Car and Driver, Road and Track and Popular Mechanics.
"Our brands are beloved by millions of people who consume content across all our platforms on any given day," Hearst Magazines senior v-p, consumer revenue and development, Brian Madden said. "Our content-creation expertise and unmatched data capabilities will enable us to inspire and entertain book readers, while deepening their connection with our brands. Having Penguin Random House Publisher Services, a leader in the industry, as our partner will help us amplify our reach in a strategic and dynamic way."
"Our ability to leverage Hearst's first-party data to identify reader engagement with trending topics allows us to create the highest-quality books to meet those consumer needs and interests," Deval said. "Another key differentiator for these new lifestyle imprints is our ability to reach large target audiences with built-in advertising and editorial support across our brands."
Penguin Random House Publisher Services president Jeff Abraham added, "These are significant brands and properties that are internationally recognized, and we see substantial opportunity in the marketplace to break out wonderfully fun and influential new book imprints."