The latest subject of Bookselling This Week's "What's in a Name?" series is Mind Chimes Bookshop in Three Lakes, Wis., which opened last month. Owner Laura Lowry said that there isn't a story behind the name Mind Chimes, so much as there is a goal.
"What it represents to me is the experience of being inspired while reading. The sort of sudden inspiration you get while reading--that has always been important to me as a reader," she noted. "I wanted an unexpected name that was appealing superficially, and offered some depth to explore."