'There's No Question We Need Book Fairs'

"There's no question we need book fairs. We need book fairs to build relationships in the first place, to meet new customers. I think what will happen after Frankfurt is publishers and booksellers will realize that they've saved a bit of money by not attending and they think in future that they'll have to make maybe more brutal decisions about who actually attends and how it's organized in the future. But there's no question we need book fairs and we need the excitement and the drama of a book fair to launch books."

--Jonathan Atkins, international director at Pan Macmillan, in a webinar on exporting after Covid-19, organized by the Bookseller
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