Yesterday, Shelf Awareness sent our monthly pre-order e-blast to nearly half a million of the country's best book readers. The e-blast went to 488,790 customers of 92 participating independent bookstores.
The mailing features eight upcoming titles selected by Shelf Awareness editors and a sponsored title. Customers can buy these books via "pre-order" buttons that lead directly to the purchase page for the title on each sending store's website. A key feature is that bookstore partners can easily change title selections to best reflect the tastes of their customers and can customize the mailing with links, images and promotional copy of their own.
The pre-order e-blasts are sent the last Wednesday of each month; the next will go out on Wednesday, August 26. Stores interested in learning more can visit our program registration page or contact our partner program team via e-mail.
For a sample of yesterday's pre-order e-blast, see this one from BookPeople, Austin, Texas.