Google recently featured Second Star to the Right Books, Denver, Colo., in print ads appearing in the New York Times, Wall Street Journal and New Yorker magazine, along with national commercials interviewing owner Dea Lavoie, her husband, Marc, and staff members.
"Google had approached us to provide information as to how small businesses were adapting to the Covid pandemic, and what tools we were using to successfully make the transition from in-person events to doing virtual ones," Dea Lavoie said. "We were excited to get this exposure to reach an audience we would not ordinarily be able to reach."
She added that because Second Star had relied on weekly in-person events, the bookstore switched to using Google Meet for meetings, interviews and local--as well as national--events and story times. "Although business has definitely slowed down, we're finding new ways to reach the community and beyond," she noted. "Booksellers are so creative and we can gain so much insight from each other. I'm proud to let everyone know how adaptable and resilient Indies are."