With the motto "October Is the new December" and the message to "buy early, buy local," the American Booksellers Association has created images and designs that stores can use to encourage readers to shop early, Bookselling This Week reported. The designs, which can be used for social media posts, newsletters, websites and in stores, are available in BookWeb's Marketing Assets.
There are images for digital use that are book-themed, and the ABA has also created three printable posters that include space for customizing with store logos: one for use by bookstores, and two posters featuring a general theme that booksellers can share with other local businesses.
The message is timely. As BTW noted, "Shopping early is important this year due to the high demand for books, the potential for supply chain disruptions and delayed inventory shipments, and the need to help bookstores and other small businesses make it through the end of the year."