Lunar & Lake Book Market has opened at 74 S. Main St. in Fond du Lac, Wis. In a Facebook post last week, the indie bookseller announced: "Thank you all for your patience while we were getting our store put together! We are so excited to be a part of the Fond du Lac downtown community.... We are working to stock our store and will have a full Grand Opening in October."
In July, owner Margaux Mich had participated in the city's Pop-Up Fond du Lac program by opening Book Boutique, the FDL Reporter wrote, adding that the new space offers "a larger selection of books across all genres, as well as more toys and gifts, including candles, mugs and bookmarks." In addition, Mich's own elastic bookmarks--called "artmarks"--from her online and Etsy store, Book Art Bookmarks, will be available.
The bookshop's name "comes from Mich's love for nature that has stemmed from Fond du Lac, and one of her favorite pastimes with her husband and kids: watching the moon over Lake Winnebago," the FDL Reporter noted.
"I really wanted to tie in a piece of Fond du Lac," she said, adding that once it is safe to have gatherings following the Covid-19 pandemic, Mich will be featuring local authors and starting book clubs for both children and adults. "We've had such an outpouring of love and support. We'd really like to be a joy for Fond du Lac."