Macmillan to Distribute, Help Develop Titles for Encantos

Macmillan Publishers is handling distribution for the publishing catalog of Encantos, an ed-tech company that aims to inspire kids to learn "21st century skills" and whose products include subscription apps and boxes, animated series, books, puzzles and games. The two companies will also jointly develop new titles based on existing and future Encantos products. These include Canticos, the bilingual preschool brand inspired by Latinx culture that helps children become kindergarten-ready in two languages; Tiny Travelers, which teaches kids about geography, language and culture via immersive storytelling, activities, and games; and Skeletitos, inspired by the "Day of the Dead," which teaches kids how to overcome their fears and anxieties.

Macmillan Children's Publishing Group president Jon Yaged said, "Encantos is at the cutting edge of bringing diverse voices to children's entertainment and education. Their team is phenomenally creative and consistently discovers and nurtures new, underrepresented creators who tell stories inspired by culture with universal appeal. They are developing the properties that will be the touchstones of this next generation, the stories that will resonate and shape them."

Encantos CEO and co-founder Steven Wolfe Pereira added: "With over 50% of kids in America today being multicultural, there is an incredible hunger for more diverse voices. We work with authentic storytellers, to tell authentic stories with mass appeal from diverse perspectives. However, we go way beyond just telling a simple story. We bring our stories to life through Storyteaching. We match each story with the 21st century learning, literacy, and life skills they best model. Encantos is leading the way with the stories that need to be told, with the skills that need to be taught, in the ways that children learn best."

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