New Vessel Press has installed a pop-up display of about 50 of its titles in the large expanse of store windows at 2780 Broadway in Manhattan. The space was formerly occupied by Bank Street Bookstore, which closed last summer. The publisher has rented the premises for the next month for the display.
"This makes excellent use of one of Manhattan's many empty storefronts, repurposing the former premises of a sadly defunct bookseller and helping rejuvenate a streetscape hard hit by online commerce," said publisher Michael Z. Wise. "The window display lets passersby know that our books are available on the Upper West Side at Book Culture, Shakespeare and Company, the Strand, Barnes & Noble and wherever books are sold."