Simon & Schuster is launching an imprint, Simon Element, that will focus on books in the lifestyle and practical nonfiction categories. The imprint will be part of the Atria Division and will be led by Richard Rhorer as v-p and publisher.
Simon Element will publish its inaugural list in spring 2022; it include titles by Dr. Robin Berzin, CEO and founder of Parsley Health; Holly Erickson and Natalie Mortimer, founders of the Modern Proper recipe-based website and social media platform; and Alison Seponara, therapist and creator of the popular @theanxietytherapist Instagram account.
S&S CEO Jonathan Karp commented: "Throughout its nearly century long history, Simon & Schuster has published ground-breaking prescriptive nonfiction that transformed readers lives. Simon Element will build on a tradition that includes classics like How to Win Friends and Influence People, The Joy of Cooking, and The Seven Habits of Highly Effective People. I'm eager to see the books that Simon Element will add to this rich and enduring library."
Rhorer joined the company 10 years ago as deputy publisher of the Simon & Schuster imprint, where he oversaw the publication of hits in the lifestyle and personal growth categories like Salt, Fat, Acid, Heat by Samin Nosrat, Elements of Style by Erin Gates, The Power of Moments by Chip and Dan Heath, Think Like a Monk by Jay Shetty and Keep Sharp by Sanjay Gupta.
Other staff members for Simon Element include Doris Cooper, most recently editor-in-chief of Clarkson Potter, who will be v-p, editor-in-chief; Justin Schwartz, v-p and executive editor, who joins the imprint from Simon & Schuster; Leah Miller, executive editor, who joins from Atria; Leah Trouwborst, senior editor, who was most recently at the Portfolio imprint of Penguin Random House; and Veronica Alvarado, associate editor, who was most recently with Tiller Press.