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| Huemanbooks display at Ground Central | |
New York City bookstore Huemanbooks, which focuses on diversity and elevating voices from marginalized groups, has rebooted through a partnership with the independent coffee company Ground Central Coffee.
Through the partnership, called "Hueman books on the go," selections of books curated by the Huemanbooks team will be displayed at seven Ground Central locations throughout New York. The selections will include bestsellers and new releases, along with "Huemanbooks standards and geographically relevant books" pertaining to areas of New York like Hell's Kitchen, the Financial District and more.
Two of the Huemanbooks pop-ups have already opened, at 888 8th Ave. and 498 7th Ave., while the rest will be ready to go by September. Huemanbooks is also selling a much wider selection of books from its online store and will organize events at Ground Central locations in the months ahead.
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| Marva Allen | |
"The past four years have shown us the need for deep cross-cultural understanding," said Huemanbooks co-owner Marva Allen. "We know how important this is to the well-being of all people, and as we reboot, we are taking our concept one step further to what we call 'Huemanbooks on the go.' We felt the best way to do this was through a strong collaboration with a partner that shares our values and vision. In these times of cultural crisis, we find it imperative to reinvent ourselves as one of America’s most beloved bookstores."
Huemanbooks's previous iteration, Hue-Man Bookstore & Cafe, was founded by Clara Villarosa (who retired in 2005) and operated for 10 years on Frederick Douglass Blvd. in Harlem. Allen closed the store after its lease ran out in July 2012, citing an unsustainable business model. She and her team have decided to reboot after seeing the "deep need for human reconciliation" in the U.S.