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| Monica Lerch | |
Monica Lerch has been named general manager of {pages} a bookstore, Manhattan Beach, Calif. She succeeds Kristin Rasmussen, who last week was named co-executive director of the California Independent Booksellers Alliance.
Lerch was most recently a bookseller and events manager at Buxton Books in Charleston, S.C., and before that was events manager at Kramerbooks in Washington, D.C. Before joining the book industry, she was sales manager at the Newseum in Washington, D.C., for five years. She received a B.A. in Tourism & Events Management with a minor in Art History from George Mason University. She has, the store said, "a life-long love of all things literary, especially independent bookstores," and is moving to the Manhattan Beach area from South Carolina with her husband, Erik, and yellow lab, Scout.
Linda McLoughlin Figel, co-owner of {pages}, said, "We are very pleased to add someone with Monica's experience to the {pages} team. We will dearly miss Kristin at {pages} but could not be happier for her to pursue her next adventure at CALIBA. California booklovers and booksellers are lucky to have these two devoting their many talents to the book industry in our corner of the book world."