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| Noelle Santos and Jennifer Lopez | |
Announcing a new partnership with Goldman Sachs 10,000 Small Businesses, singer, actress and producer Jennifer Lopez "made an appearance in New York City to support Latina small business owners in her hometown of the Bronx on Sunday," People magazine reported.
Lopez visited indie bookstore the Lit. Bar, accompanied by Goldman Sachs CEO David Solomon and Isabella Guzman, administrator of the U.S. Small Business Administration. They spoke with the Lit. Bar's founder, Noëlle Santos, and other Latina business owners about growing their businesses and how they have navigated the pandemic.
Lopez's new partnership with Goldman Sachs "will work to recruit more Latina entrepreneurs to 10,000 Small Businesses, a program that offers support and opportunities to help owners grow their companies and create new jobs," People wrote, adding that this is the first initiative under an upcoming philanthropy push called Limitless Labs.
Santos posted on Instagram: "No matter where we go we know where we came from... the COVID testing truck and into #thelitbar to kick off Latinx Heritage Month with a wepa. We had the honor of hosting @jlo on the block for an intimate roundtable presented by @goldmansachs, shining light and resources on Latina entrepreneurs. Special thanks to our neighbors @thirdavenuebid @beatstronyc @ceetay and @sbagov and everyone who supported all the logistics it took to make this happen."